Kraft Caramel Bits are small, unwrapped, chewy caramel pieces designed for easy melting and mixing into baked goods and desserts without the hassle of unwrapping individual caramels. They offer a classic, sweet, and creamy caramel flavor.
 
Convenience: The primary feature of the bits is that they are unwrapped, saving significant preparation time when baking.
Texture: They are described as smooth, creamy, and chewy. Reviewers note that in baked goods like cookies, they do not get too hard after cooling.
Flavor Profile: Made with ingredients like skim milk, butter, and sugar, they provide the classic, rich caramel flavor the brand is known for.
Versatility: They are ready to use straight from the bag and can be used in a variety of recipes, including caramel crunch bars, brownies, cookies, or melted down to make caramel sauce or for dipping items like apples.